Welcome to “PicGenius – AI Art Generator”, the online and mobile service of Sophos Evolution Ltd (“so.evo.”, “We,” or “Us”). Our Privacy Policy explains how we collect, use, disclose, and protect information that applies to our visual communication platform and our Apps (together called the “Service”), and your choices about the collection and use of your information.
Capitalised terms that are not defined in this Privacy Policy have the meaning given to them in our “Terms of Service & EULA”.
If you do not want your information processed in accordance with this Privacy Policy in general or any part of it, you should not use our Service. This policy applies to all users of the Services.

1. Information we collect
We collect the following types of information about you:

(a) Information you provide to us directly
We may ask for certain information when you register for an account or correspond with us (such as your first and last names and email address).
We also collect any messages you send us through the Service and may collect information you provide in User Content you post to the Service (such as text and photos you upload to use in your designs). We use this information to operate, maintain, and provide the features and functionality of the Service to you, to correspond with you, and to address any issues you raise about the Service.
If you don’t provide your personal information to us, you may not be able to access or use our Service or your experience of using our Service may not be as enjoyable.

(b) Information we receive from third-party applications
We may receive information about you from third parties. For example:
If you access the Service through a third-party connection or log-in, e.g., Facebook, Google, and Discord Connect, we may receive information such as the user ID associated with your account.
You may also unlink your third-party account from the Service by adjusting your settings on the third-party service.
We could receive data from third-party applications if you choose to integrate these to enhance your workflow, share to social media, or incorporate elements into your designs.

(c) Information we receive from other third parties
We obtain information through sources like public domains, social media platforms, and data providers.
We use this to understand your profile and interests for personalized services.
You can opt out of the Company collecting more data about you from third-party providers by email to contact@picguide.ai.

(d) Information we collect from you automatically
We may collect analytics data to help us measure traffic and usage trends for the Service.

(e) Cookies information
Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored in your device’s internal memory.
We may use cookies to enhance your navigation through the site or App, remember your preferences, and improve the user experience.
Wehe may use third-party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.

(f) Log file information
We collect information such as your web request, browser type, referring/exit pages and URLs, and how you interact with links on the Service.
In a case of an error in the App, We collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.

(g) Clear gifs/web beacons information
We use these to anonymously track online usage patterns and track which emails are opened by recipients.

(h) Device identifiers
We may collect information such as the Android Advertising ID and iOS Advertising Identifier.

(i) Location data
We collect location data to understand where our users are located and to localize and personalize content.

(j) Content within your account
We receive and save content that you create within the Service, such as designs, images, and videos.

2. How we use your information
We use the information we collect for various purposes, such as:
Providing you with the Service.
Data analytics and predictive analysis to improve our Service.
Communicating with you about the Service.
Promoting and driving engagement with the Service.
Improving the Service based on user engagement.
Serving personalized advertising.
Ensuring customer happiness by resolving issues.
For security measures.
For matters that you have consented to.
Troubleshooting and improving the Service based on errors and user experience.

3. Sharing your information
(a) How we share your information
We share your information with third-party service providers for the purpose of providing the Service.
Details on how you can share your User Content, like public posts on social media.
(b) Sharing in connection with business transactions
Your information may be transferred as part of business deals like mergers or acquisitions.
(c) Sharing with authorities
We may share your information in accordance with our Terms and Conditions, or as required by law.

4. Advertising
The App and the Company may partner with third-party ad servers and platforms to deliver personalized ads and measure their effectiveness.

5. How we transfer, store and protect your data
We transfer and store your data securely and in line with applicable laws.

6. Keeping your information safe
The Company uses safeguards to protect your information. However, no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

7. How long we keep your information
We retain your information for a commercially reasonable time for legal and audit purposes.

8. Links to other websites and services
We are not responsible for third-party websites or services linked to or from our Service.
Note that these external sites are not operated by Us, and we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Changes to this Policy
We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page.

10. How to contact us
If you have questions or complaints regarding this Privacy Policy or the Service:
Email: contact@picguide.ai
Postal Address: 27 Old Gloucester Street, London WC1N 3AX, United Kingdom